In 2025, renewables made more of the world's electricity than coal did (33.0%), for the first time in about a hundred years.
An idea in progress, starting in Finland
Climate change is solvable. Be a part of the solution.
Climate change has a marketing problem. Let's turn fear into hope and action.
Why
Guilt doesn't move people. Agency does.
Climate talk often leaves people scared, guilty and helpless. Helpless people look away. The biggest limits to solving the climate crisis are in our minds: if we believe nothing can be done, nothing gets done.
75%of young people say the future is frightening
59%are very or extremely worried about climate change
50%+feel powerless, helpless and guilty because of it
Hickman et al. 2021, The Lancet Planetary Health. A survey of 10,000 people aged 16–25 in 10 countries, including Finland.
Why many people give up on climate change, and how we turn it around
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Feeling helpless
Climate news often leaves people scared and powerless, so they look away.
Show that change is already happening
Real progress, with numbers, makes action feel possible. See what's working.
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Fear on its own
Scary climate images paralyse. People switch off or deny the problem.
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All or nothing
When only perfect counts, many people never start.
Every action counts
Nobody has to be perfect. Taking part is what matters.
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One-off campaigns
Campaigns and new habits start strong, then fade, in companies and in everyday life.
Steady effort
Many initiatives, always visible, always encouraging.
The idea
The world is already changing. Let's talk about it, and do more.
It's already happening
Show the big picture
Energy, transport, food and cities are changing fast. Most people don't see how much.
Tell about it
Share what's being done
Encourage companies and people to tell what they are already doing for the climate.
Do more
Inspire the next step
Every story shows what's possible and invites the next action. Taking part is what counts.
What's in the works
A marketing agency for positive climate messaging that is also a civic movement. A small core team, with freelancers and company networks for flexibility. Part of the profits would fund climate activism.
Options
The direction is clear. Which services we offer companies is still taking shape in conversations. It could be one of these, or all of them:
Option 1
Strategic consultation
Helping companies find their climate story and plan how to tell it, honestly and without greenwashing.
Option 2
Content and creatives
Doing the work: content, campaigns, social media and creative production about a company's climate actions and views.
Option 3
Influencer campaigns
Working with creators and well-known voices who carry the message to people who don't follow climate news.
The Hub
Proof that change is happening
On our website you'll find:
- What has already been achieved against climate change, from global breakthroughs to small everyday actions
- Practical ideas anyone can pick up, at home, at work or in their community
- Stories from us, from our clients and from everywhere else
We're at an early stage: we know which problem we're solving, and we're still shaping the services. If you'd like to explore the idea further as a customer, partner or future team member, get in touch.
Good news, with numbers
It's already happening
A few recent milestones. Each one has a source you can check.
About a quarter of all new cars sold worldwide in 2025 were electric: more than 20 million cars.
Finland's greenhouse gas emissions fell by 7% in 2025, the third year of decline in a row.
Statistics Finland, preliminary figures, May 2026
Independence
Our principles
Rules that keep the message honest, from day one.
- Clients and funders get no decision power.
- We feature our clients as references, but we don't sell adverts.
- No single funder over about 25%.
- Every funding source is public.
- Profits go into growth and activism, a positive cycle.
Let's talk
Have thoughts on this? We'd like to hear them.
We're exploring this idea one conversation at a time. Whether you work in marketing, lead a company, research climate communication or want to help in your own way, tell us what you think: what rings true, and what's missing.
Interested in taking it further as a customer, partner or team member? Let's talk.
hello@partofthesolution.netMikkoFounder, Part of the Solution